Agency Safari

Exploring the wild agencies of tomorrow.

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Most agencies are a bit like caged animals, limited by traditional corporate structures and the pressure to maximize shareholder wealth. But others still run free, on the outskirts of the industry. I call them wild agencies  - independent or lesser-known companies re-thinking the value an agency can deliver, experimenting with bold new organisational designs and diversifying what they make and how they work. Agency Safari is a 3-month quest to find and document these companies.

I will return from this Safari with a few of trophies to share with all participating agencies, including the most inspiring interviews, and periodic articles summarising the learnings and insights I uncover along the way. The journey will culminate in a book or final report that will hopefully provide a snapshot of the culture and business model of the wildest agencies

My name is Filipe Macedo and, until December, I'm personally visiting some of these unconventional companies to further develop my research. It’s impossible to visit every wild agency in the world - some might not even go by the word “agency” anymore. If you think your company is one of these rare creatures or if you know one that is, please email me.
Wild creatures don’t usually welcome hunters, but what if the hunter was packed with knowledge instead of guns? The world is becoming too fast and too complex for one company to have all the answers inside, and by taking part in this project agencies are gaining access to valuable lessons from other nonconformists. My visits vary from as little as 1-hour chat and quick office tour to several days working full-time at the host agency. 

Follow the adventure
The Agency Safari started in September in Helsinki, where I stayed for 4 weeks working full-time at hasan & Partners. These first weeks will lay the groundwork for a future creatives exchange program I’m helping ADC*E put together, but that's another story. After Finland, I'll visit 7 more countries in Europe before moving on to agencies in Asia and Australia. You can follow the whole adventure on InstagramMedium or subscribe to the mailing list.


Helsinki (01.Oct-07.Oct)
* hasan&partners
* Avidly
* TBWA\Helsinki

Stockholm (08.Oct-10.Oct)
* Honesty
* Åkestam Holst
* Facebook Creative Shop
* Perfect Fools
* Snask
* North Kingdom

Copenhagen (11.Oct)
* &Co
* Hello Monday
* The Unicorn
* IIH Nordic

Paris (12-14.Oct)
* Herezie
* Hungry and Foolish
* Dare.Win

Antwerp (15-16.Oct)
* Mosquito
* Prophets
* De Vloer
* Friendship

Cologne (17.Oct)
* WRW United

Hamburg (18.Oct)
* Kolle Rebbe
* Jung von Matt
* thjnk

Berlin (19.Oct)
* Scholz & Friends
* 360 Agency Berlin 
* kids

Warsaw (23.Oct)
* F11

Amsterdam (24-26.Oct)
* W+K Amsterdam
* 72andSunny
* MediaMonks
* ACHTUNG! mcgarrybowen
* FinchFactor
* We Are Pi
* N=5
* KesselsKramer
* Memento

Tokyo (28.Oct-03.Nov)
* UltraSuperNew
* Mandalah
* Playbrain
* AKQA Japan
* Mori inc.
* W+K Japan 

Hong Kong (04.Nov-06.Nov)
* Secret Tour

Singapore (08.Nov-09.Nov)
* BBH Singapore
* Facebook Creative Shop
* DentsuX

Melbourne (10.Nov-15.Nov)
* Clemenger BBDO
* DPR&Co
* The Hallway
* The Royals
* Cummins&Partners
* Thinkerbell 

Sydney (16.Nov-19.Nov)
* BWM Dentsu
* New Colony
* History Will Be Kind
Agency Safari
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