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THE HUNT
Most agencies are a bit like caged animals, limited by traditional corporate structures and the pressure to maximize shareholder wealth. But others still run free, on the outskirts of the industry. I call them wild agencies - independent or lesser-known companies re-thinking the value an agency can deliver, experimenting with bold new organisational designs and diversifying what they make and how they work. Agency Safari is a 3-month quest to find and document these companies.
THE HUNTING TROPHIES
I will return from this Safari with a few of trophies to share with all participating agencies, including the most inspiring interviews, and periodic articles summarising the learnings and insights I uncover along the way. The journey will culminate in a book or final report that will hopefully provide a snapshot of the culture and business model of the wildest agencies.
THE WILDLIFE SPOTTER
My name is Filipe Macedo and, until December, I'm personally visiting some of these unconventional companies to further develop my research. It’s impossible to visit every wild agency in the world - some might not even go by the word “agency” anymore. If you think your company is one of these rare creatures or if you know one that is, please email me.
KNOWLEDGE SHARING, NOT BLOOD SHEDDING
Wild creatures don’t usually welcome hunters, but what if the hunter was packed with knowledge instead of guns? The world is becoming too fast and too complex for one company to have all the answers inside, and by taking part in this project agencies are gaining access to valuable lessons from other nonconformists. My visits vary from as little as 1-hour chat and quick office tour to several days working full-time at the host agency.
Follow the adventure
The Agency Safari started in September in Helsinki, where I stayed for 4 weeks working full-time at hasan & Partners. These first weeks will lay the groundwork for a future creatives exchange program I’m helping ADC*E put together, but that's another story. After Finland, I'll visit 7 more countries in Europe before moving on to agencies in Asia and Australia. You can follow the whole adventure on Instagram, Medium or subscribe to the mailing list.
MY WILD AGENDA
Helsinki (01.Oct-07.Oct)
* hasan&partners
* Avidly
* TBWA\Helsinki
* Avidly
* TBWA\Helsinki
Stockholm (08.Oct-10.Oct)
* Honesty
* Åkestam Holst
* Facebook Creative Shop
* Perfect Fools
* Snask
* North Kingdom
* Åkestam Holst
* Facebook Creative Shop
* Perfect Fools
* Snask
* North Kingdom
Copenhagen (11.Oct)
* &Co
* Hello Monday
* The Unicorn
* IIH Nordic
* Hello Monday
* The Unicorn
* IIH Nordic
Paris (12-14.Oct)
* Herezie
* Hungry and Foolish
* Dare.Win
* Hungry and Foolish
* Dare.Win
Antwerp (15-16.Oct)
* Mosquito
* Prophets
* De Vloer
* Friendship
* Prophets
* De Vloer
* Friendship
Cologne (17.Oct)
* WRW United
Hamburg (18.Oct)
* Kolle Rebbe
* Jung von Matt
* thjnk
* Jung von Matt
* thjnk
Berlin (19.Oct)
* Scholz & Friends
* 360 Agency Berlin
* kids
* UFOMAMMOOT
* 360 Agency Berlin
* kids
* UFOMAMMOOT
Warsaw (23.Oct)
* F11
Amsterdam (24-26.Oct)
* W+K Amsterdam
* 72andSunny
* MediaMonks
* ACHTUNG! mcgarrybowen
* FinchFactor
* We Are Pi
* N=5
* KesselsKramer
* Memento
* DEPT
* 72andSunny
* MediaMonks
* ACHTUNG! mcgarrybowen
* FinchFactor
* We Are Pi
* N=5
* KesselsKramer
* Memento
* DEPT
Tokyo (28.Oct-03.Nov)
* UltraSuperNew
* Mandalah
* Playbrain
* AKQA Japan
* Mori inc.
* W+K Japan
* Mandalah
* Playbrain
* AKQA Japan
* Mori inc.
* W+K Japan
Hong Kong (04.Nov-06.Nov)
* Secret Tour
Singapore (08.Nov-09.Nov)
* GOVT
* BBH Singapore
* Facebook Creative Shop
* DentsuX
* GOVT
* BBH Singapore
* Facebook Creative Shop
* DentsuX
Melbourne (10.Nov-15.Nov)
* Clemenger BBDO
* DPR&Co
* The Hallway
* The Royals
* Cummins&Partners
* Thinkerbell
* DPR&Co
* The Hallway
* The Royals
* Cummins&Partners
* Thinkerbell
* BWM Dentsu
* New Colony
* History Will Be Kind
* New Colony
* History Will Be Kind

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